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Cathin, who sees his worthless daily blog posts, endless Facebook status updates, and aggravating Foursquare check-ins as “extensions of his brand name,” confirmed that he spends the majority of his miserable days attempting to leverage his 627 Twitter followers into a larger web network of “brand consumers.” The unbelievably tragic man also stated that everything he does, from social interactions to visits with his family, essentially serves to continue building his brand.

'I Am A Brand,' Pathetic Man Says | The Onion - America's Finest News Source

Don't be the product, buy the product!

Schweinderl